ThinkDebug
Practical deep dives on software architecture, AI systems, and scaling digital products - drawn from the work we ship.
Device firmware, telemetry pipelines and the companion apps that make hardware usable.
Hardware is only half of it. We build the firmware, the telemetry pipeline and the companion application as one product, so what the device measures actually reaches someone who can act on it.
Hardware is only half of it. We build the firmware, the telemetry pipeline and the companion application as one product, so what the device measures actually reaches someone who can act on it.
Embedded work and integration with hardware you have already chosen or already ship.
Ingest, buffering and storage that survives intermittent connectivity rather than dropping readings.
Mobile and web apps for setup, monitoring and control, designed for people who are not engineers.
Provisioning, over-the-air updates and health monitoring across thousands of units.
Turning readings into thresholds, alerts and reports somebody will actually open.
Deciding what is computed on the device and what is sent, which is usually where the bandwidth bill lives.
Not sure which approach fits? A 30-minute call usually settles it.
Talk to an engineerMost of our work comes from clients we already shipped for. These are the reasons they give.
Buffering and reconciliation assumed from the start, because the field is not the lab.
Device identity and credentials handled so one compromised unit is not a fleet problem.
Thresholds and alerting designed with the people who respond to them.
A fleet you cannot update is a fleet you cannot fix.
A small deployment proves the pipeline before you commit to thousands of units.
The people writing the firmware and the app are in the same conversation.
The parts clients ask about after the demo: who owns the output, who has access to what, and what happens once iot development is delivered.
Send us the scope and we come back with an itemised estimate - no discovery fee, no obligation.
We have shipped iot development in these sectors before, so we already know where the regulatory, integration and scale problems tend to hide.
Tell us about your industryDevices, telemetry and companion apps designed as one product rather than three.
ERP, MES and shop-floor telemetry connected to the systems that already run the plant.
Fleet, warehouse and tracking systems that stay accurate when volume spikes.
Metering, grid data and customer platforms for long procurement cycles.
Farm management, traceability and agritech built for intermittent connectivity.
Patient portals and clinical tools built to compliance.
See the full list and the work behind each one.
Explore all industriesChosen for fit and long-term maintainability, never for novelty.
On the hardware itself.
Where readings land and stay.
Fleet management and alerting.
Transparent stages, with something you can look at from the second one onward.
What the device can do and what it costs to send.
End to end with a handful of units, in real conditions.
Including the failure modes connectivity introduces.
Setup, monitoring and alerting for real operators.
Provisioning and over-the-air updates.
Runbooks for the team who will live with it.
Let's start with you.
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Still have a question we have not answered?
Ask an engineer
Tell us what they measure and who needs to act on it. We will map what it takes to close that gap.
Reply within 24 hours. NDA on request. No obligation to proceed.
