ThinkDebug
Practical deep dives on software architecture, AI systems, and scaling digital products - drawn from the work we ship.
Storefronts and checkout flows tuned for conversion, with inventory, tax and payments wired in.
Most e-commerce work goes into pages people admire and leave. We build for the part that earns: a fast catalogue, a checkout that does not lose people, and inventory, tax and shipping wired to the systems you already run.
Most e-commerce work goes into pages people admire and leave. We build for the part that earns: a fast catalogue, a checkout that does not lose people, and inventory, tax and shipping wired to the systems you already run.
Headless or platform-native, built for speed on the devices and connections your customers actually use.
Multiple gateways, saved cards, UPI and wallets, with the failure paths handled as carefully as the happy one.
Product data, variants and stock synchronised with your ERP or warehouse rather than maintained twice.
Seller onboarding, commission handling and payouts, with the reporting an operations team needs.
Moving between platforms with URLs, SEO and order history intact.
Instrumenting the funnel, then fixing what the data says is losing people.
Not sure which approach fits? A 30-minute call usually settles it.
Talk to an engineerMost of our work comes from clients we already shipped for. These are the reasons they give.
Conversion rate and average order value are the metrics we report against, not page-speed scores alone.
Product and checkout pages are budgeted for performance and enforced in CI.
PCI scope kept small, gateways integrated server-side, failures logged and recoverable.
Inventory, tax, shipping and accounting connected once and kept in sync.
Content models built so campaigns do not require a developer.
Load tested against your worst-case day before it arrives.
The parts clients ask about after the demo: who owns the output, who has access to what, and what happens once e-commerce development is delivered.
Send us the scope and we come back with an itemised estimate - no discovery fee, no obligation.
We have shipped e-commerce development in these sectors before, so we already know where the regulatory, integration and scale problems tend to hide.
Tell us about your industryStorefronts and checkout tuned for conversion at scale.
Ordering, delivery and kitchen operations that hold together at peak service.
Coaching, tracking and subscription products people keep opening after week two.
Search, booking and inventory synced across channels.
Patient portals and clinical tools built to compliance.
Fleet, warehouse and tracking systems that stay accurate when volume spikes.
See the full list and the work behind each one.
Explore all industriesChosen for fit and long-term maintainability, never for novelty.
What the customer sees.
Catalogue, orders and stock.
Speed and uptime on the day it matters.
Transparent stages, with something you can look at from the second one onward.
Where people currently drop out, measured before anything is designed.
ERP, payments, tax and shipping, and who owns each.
Product experience built against real data, not placeholders.
Including the declines, retries and edge cases.
Against your peak day, before your peak day.
Iterating on what the funnel data shows.
Let's start with you.
Your information stays private. We reply within 24 hours.
Still have a question we have not answered?
Ask an engineer
Send us your funnel numbers and we will tell you where the money is going and what it would take to keep it.
Reply within 24 hours. NDA on request. No obligation to proceed.
