ThinkDebug
Practical deep dives on software architecture, AI systems, and scaling digital products - drawn from the work we ship.
Immersive training, virtual showrooms and WebXR product configurators.
Training simulations, virtual showrooms and product configurators built where immersion genuinely beats a screen. Where it does not, we will say so before you spend the budget.
Training simulations, virtual showrooms and product configurators built where immersion genuinely beats a screen. Where it does not, we will say so before you spend the budget.
Configurators and showrooms that run from a link, with no app install and no store review.
Procedures rehearsed safely, with scoring and completion data reported back to your LMS.
Property, retail and venue walkthroughs built from real plans and assets.
Placing a product in the customer own space on a phone they already own.
Optimising models so they load on mid-range hardware rather than only on your workstation.
Native builds where the interaction genuinely needs a headset.
Not sure which approach fits? A 30-minute call usually settles it.
Talk to an engineerMost of our work comes from clients we already shipped for. These are the reasons they give.
Immersive is expensive. If a video or a configurator does the job, we will tell you that first.
WebXR removes the install barrier, which is where most immersive projects lose their audience.
Budgeted for mid-range phones and standalone headsets, not a demo machine.
Training builds report scores and drop-off, so the investment can be defended.
A simulation is only as good as the procedure it encodes.
A pipeline your team can add products to without returning to us for every SKU.
The parts clients ask about after the demo: who owns the output, who has access to what, and what happens once ar/vr development is delivered.
Send us the scope and we come back with an itemised estimate - no discovery fee, no obligation.
We have shipped ar/vr development in these sectors before, so we already know where the regulatory, integration and scale problems tend to hide.
Tell us about your industryListings, CRM and virtual tours that convert enquiries.
Dealer platforms, connected-vehicle services and aftermarket commerce.
Learning platforms, assessments and cohort management.
Game services, live operations and the backends that carry concurrent players.
ERP, MES and shop-floor telemetry connected to the systems that already run the plant.
Storefronts and checkout tuned for conversion at scale.
See the full list and the work behind each one.
Explore all industriesChosen for fit and long-term maintainability, never for novelty.
What runs in the browser.
Content, sessions and reporting.
Serving heavy assets quickly.
Transparent stages, with something you can look at from the second one onward.
Whether immersion beats a simpler format for this task.
One interaction, on target hardware, before the full build.
Models optimised and standardised for the target devices.
The experience itself, with reporting where it is a training tool.
Across the hardware your audience actually has.
So your team can add content without us.
Let's start with you.
Your information stays private. We reply within 24 hours.
Still have a question we have not answered?
Ask an engineer
Describe what you want people to understand or try. We will tell you honestly whether a headset beats a screen.
Reply within 24 hours. NDA on request. No obligation to proceed.
