Yahoo Storytellers goes live in India

Yahoo Storytellers

Yahoo has launched its content marketing service in India by unveilingYahoo Storytellers, a content solution aimed at brands and agencies which use Yahoo’s ad platform, Gemini. Through Storytellers, Yahoo is offering its editorial prowess, research and advertising platform to marketers in the country.

Through its Storytellers platform, brands will get to build a content strategy for their consumers including consultation, producing videos, editorial content along with generating influencers across various social media platforms.

Yahoo India has already joined hands with brands and corporates like Amazon India, Madhya Pradesh Tourism, Accenture among others and has assisted them in creating advertising campaigns. One such use case has been the campaign for Madhya Pradesh tourism, MP mein dil hua bache sa” which saw four artists create illustrations depicting Madhya Pradesh as a tourist destination and over 32 articles were posted and promoted on their Tumblr profile- MP Illustrated.

On the launch of Yahoo Storytellers, Gurmit Singh, VP & MD, Yahoo India said, A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience. The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users.”

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